Buy Danish campaigns in large markets like the USA and Germany might give Danish companies enough increased turnover to cover the losses from the Arabian boycotts.
Companies like Arla, Lego, and Carlsberg believe in increased sales when they check their books next time, and Dominique Bouchet, professor in marketing and sociology at the University of Southern Denmark also expects a plus.
"It just might give a good effect. Normally there is a greater effect the other way around, when you signal disgust and irritation through a boycott. But the present situation is completely unusual, and many dislikes the Muslim boycott and the extremists reactions to the drawings. It is expressed through the buying of Danish goods", says Dominique Bouchet.
He emphasises that there has never been comparable situations, so it is difficult to predict how large the effect will become.
Denmark is, as most people are aware, caught in the middle of a Middle Eastern sandwich, where the hateful reactions to the Prophet drawings have become so extreme that the crisis is going straight on to front pages in media around the world.
This releases a counter expression via buy Danish campaigns, where the customers are encouraged to buy Danish goods to support Denmark in the conflict. A simple search on Google gives more than 100.000 "buy Danish" pages."
(Josep Pla)
Adéu a Nihil Obstat | Hola a The Catalan Analyst
Després de 13 anys d'escriure en aquest bloc pràcticament sense interrumpció, avui el dono per clausurat. Això no vol dir que m'hagi jubilat de la xarxa, sinó que he passat el relleu a un altra bloc que segueix la mateixa línia del Nihil Obstat. Es tracta del bloc The Catalan Analyst i del compte de Twitter del mateix nom: @CatalanAnalyst Us recomano que els seguiu.Moltes gràcies a tots per haver-me seguit amb tanta fidelitat durant tots aquests anys.
divendres, 10 de febrer del 2006
El fracàs del boicot als productes danesos
Segons el periòdic danès Borsen, el boicot no només ha resultat ser un fracàs, en termes globals, sinó que en els mercats occidentals les vendes dels productes danesos han augmentat. (Via Chroniques de l'Extrême-Centre)